When writing an ad so that you can sell your boat online, keep in mind that your ad is one of many that potential buyers will peruse. It is tempting to try to impress these buyers you can’t see with lots of adjectives and descriptive words but those things may be a distraction. Even if they are excited by a glowing description, buyers will still be looking to see if your boat is the kind of boat they are looking to buy.
Start with the basics because buyers are looking for a boat, not a commercial. Make sure to tell them the make and model and note some of the more useful features. This does not mean that your ad should not have any descriptions, just remember that words like “reliable” carry more weight than “fun.” People who are looking for previously-owned boats want to be assured that they are getting a vessel that they can use for a long time.
Also, you do not have to be afraid to mention recent repairs out of fear that a buyer needs to know what they are getting. Knowing that you have recently replaced something does not mean a buyer will be turned off; instead a buyer may be glad to know that they will not have to take on certain repairs soon after buying your boat.